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Showing posts from August, 2025

How This Startup Experience Revealed Gaps in Our Business Strategy and What You Can Learn

Starting a business is exciting but full of challenges that test your vision and strategy. Looking back on our journey, I realise that the biggest lessons came from understanding what we did not get right. If we had known these things earlier, it would have saved us a lot of time, resources, and setbacks. By sharing our experience, I hope other startups can learn from our mistakes and put these crucial checks in place to build stronger foundations from the start. About eight years ago, my friends and I ventured into a business. We were about to graduate, and we were full of visions of what to do in the future that lay ahead of us. We had several meetings and brainstorming sessions. As our convocation approached, we thought we had everything figured out, and we could commence our startup. We put our resources and skills together. We also learnt new skills we believed would move our mission forward.  We studied businesses–the ones we were looking up to–in our country, and we cou...